Paul Hallinan Miller is the driving force behind Ludlow’s popular Circus Mojo, a training ground for circus arts, where Miller has served up performances as well as beer for the last four years.
Circus Mojo has featured artists from 36 countries in an effort to put Ludlow on the global map for theatre arts destinations.
Now, Miller will partner with Belgium native Matthew Vermael to combine a new brewery concept with the circus business under the appropriately named Bircus Brewing Company. The pair will draw upon Belgian-inspired brew recipes, and proceeds will support Circus Mojo’s Social Circus Fund, which assists Ludlow’s children, nursing homes and hospitals.
“The theatre is a great venue, but you don’t make enough money selling other people’s beer,” said Miller.
Miller was able to raise $150,000 for the project from a variety of sources. “What’s so neat about this is my butcher invested, my doctor invested, a lot of people are investing, and I’ve been really specific and strategic in raising this money,” he said. “I wanted to tie in the whole idea of give the gift of beer this year, buy your dad a share in the brewery.”
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